Recently, the Content Marketing Institute (CMI) shared expertise for what it sees coming for 2014 – 50 Content Marketing Predictions for 2014. Naturally, CMI is not short on content! The highlights of its overview of 2014 content marketing strategies include, but are not limited to, these highlights:
- Brands begin to realize visibility is a commodity.
- The volume of content necessary to earn and keep attention will SKYROCKET.
- Real-time content marketing will become a new goal!
- Content marketers will discover that it takes more than publishing content to become thought leaders.
- Content marketing will embrace the use of video and multimedia formats greatly to tell brand stories.
Clearly, content optimization is going to be an overpowering drive in 2014 for progressive marketing campaigns. Content drives leads, converts followers, builds brand advocates, creates a sense of thought leadership – and increases the opportunities a business has for improving organic search results with the god of all that is SEO…Google.
Keep content in mind for 2014! What is content?
- Blogging
- Guest Blogging
- Social Media Optimization
- LinkedIn Business Showcase Page Optimization
- Google+ Authorship and Google+ Engagement
- White Papers
- Infographics
- Short-Form Videos
- LinkedIn Updates
- Executive Quotes
- Informative Overlays
In short, the goal for businesses in 2014 is to deploy smart, sharp and persuasive messaging that tells a brand’s story, shares a company’s expertise and builds personal branding and thought leadership! For more information about content marketing, brand storytelling and personal branding, contact The asterism* Group at www.asterismgroup.com.
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