Other times, marketing budgets are more robust – or, quite frankly, the marketing ambition of the company is too robust to contain – and budgets are built around the latest in online marketing, including social media engagements, as well as traditional marketing and branding. What are your marketing objectives for 2014?
• Launching a new product or service that will command your outreach in 2014?
• Do you need to create, social media platforms to market your expertise?
• Will you focus on content marketing, to boost marketing activities?
• Need a branding overhaul to best market services, products and expertise?
• How important is branded content to your business?
• Know the value of Google+?
These are just a few very random questions out of what should likely be dozens to evaluate and review during the formation of a marketing campaign. All businesses are different – and not every business justifies the value of outsourcing marketing to expert marketers to lead the charge – a serious limitation for many companies looking to tweak key components of their marketing activities.
For other businesses, a rapid-fire social media blitz and content marketing explosion – supported by brand-building visual content and strategically spotted visual search ads and PLA campaigns, thanks to the greatness of Google – will champion epic marketing results.
According to Marketing Sherpa, budgets in 2014 will allocate most marketing dollars to content marketing, landing page optimization, website upgrades, social media, SEO, PPC, email marketing and direct mail. At the bottom of the allocations for marketing in 2014 are broadcast advertising and print advertising.
A MarketingSherpa survey of marketers revealed that content will continue to be king in 2014, with 64% of marketers indicating budgets for content marketing will increase. Also, according to MarketingSherpa, as well as the Content Marketing Institute, more businesses are putting greater budgets into marketing in 2014, especially SMBs. Other industry reports find that, in addition to content marketing, mobile marketing and marketing automation will take big dollars in 2014, all supporting a content marketing surge that will dominate all marketing campaigns.
Whatever your plans are for content marketing, digital marketing and all things marketing for 2014, remember to take the best interests of your business to heart. For more information, or effective branding and marketing concepts ideal for your business, contact The asterism* Group.