4 Social Media Musts In 2014

Social media marketing and organic content strategies will drive marketing campaigns in 2014. What are the four social media musts to keep in mind for maximizing brand awareness and business reputation – not to mention lead generation? From Google+ to visual content marketing, social media platforms will be robust grounds for brand exposure, brand loyalty and overall brand marketing. Deploy these four key strategies – ideally in concert – to master social media for your business in the New Year!

Google+ 
If you thought Google+ was an option for businesses…think again! Google+ is growing in importance, fast. Businesses may find Google+ is a game changer for social media sharing and organic content drives. Do not miss out on Google+ for your business!

LinkedIn Showcase Pages 
With LinkedIn Showcase Pages, businesses can expand their reach beyond current followers by promoting content through Sponsored Updates, enabling brands to directly share from a Showcase Page to members’ feeds on desktop, smartphone and tablet. Businesses will be able to monitor the performance of their Showcase Pages by utilizing LinkedIn’s analytics tools. Best yet, companies will not be charged for creating Showcase Pages—and companies can create up to 10 of them on their own!

Visual Content Marketing
2014 will be the year of visual content marketing, with businesses looking to grow organic follows and build brand awareness by leveraging Pinterest, YouTube, Instagram, Twitter and Facebook like never before with infographics, video and anything and everything in between to convey a visual energy. Pictures are powerful, especially on social networks – and businesses are finally getting with it! Yes, B2Bs…that is directed at you! Whether its Vine or YouTube, Pinterest or Instagram, companies that maximize visual opportunities for marketing, sales and brand loyalty will be winners in 2014!

Twitter Power
Tweeting. Following. Oh, the joys of Twitter. But behind the cute blue bird is a very serious marketing machine that is connecting professionals all over the world and literally reshaping the way businesses communicate with clients – and prospective clients! Twitter is a vital marketing engine for B2B companies, as well as consumer businesses and, of course, experts looking to empower their personal brands. Timely tweets with relevant hashtags that leverage great content frequently will give a solid social voice to any business in 2014.

Be ready for major social media madness in 2014 - a divine madness of marketing creativity and social sharing that is poised to, once again, transform the way companies communicate with clients...and the world.

For more information on social media strategies for 2014, contact The asterism* Group!